Geiger Unveils Dynamic Brand Refresh: A Modern Look for an Established Brand
December 04, 2024 – Lewiston, ME, USA – Geiger, the world’s largest family-owned and privately held promotional product distributor announces the launch of its refreshed brand identity. Built on over 145 years of tradition, Geiger’s rebranding highlights its family-owned heritage, commitment to sustainability, and a full-circle approach to customer service—all while embracing a modern, dynamic visual language.
Geiger continues to make significant strides globally, highlighted by the acquisition of WER GmbH in Senden, Germany, in July 2024, which will rebrand as Geiger GmbH in 2025. Geiger in the UK has also seen remarkable success, with five acquisitions since 2018 solidifying its presence in the UK market. Amid this record-breaking growth, establishing a unified global brand identity has become a top priority.
Both Geiger in the UK and in Germany will now operate under the iconic Geiger logo, creating a cohesive and consistent brand presence worldwide. Previously, Geiger Ltd. (UK) used a blue dot, but the adoption of Geiger’s signature red dot reflects the shared values, collective strength, and unified vision for the future.
“By unifying our brand under a single, cohesive identity, we are not just standardizing our look—we are showcasing the strength of our shared purpose and the collective power of our global team,” said Stephanie Whitman, VP of Marketing at Geiger. “This transformation symbolizes the collaboration, and forward-thinking approach that defines Geiger as we continue to grow and serve our global clients.”
At the core of Geiger’s refreshed brand is a dynamic visual language featuring circular elements. The elements embody Geiger’s full-circle approach, representing the creative, service-driven, and sustainable connections Geiger builds with their clients. They symbolize how Geiger’s endless solutions integrate seamlessly with our customers’ brands, creating lasting impact.
“This brand refresh represents a pivotal moment in Geiger’s journey," said David Geiger, incoming President of Geiger. "It signifies the unity of our global teams and our shared dedication to delivering exceptional value to our clients. As we align under one cohesive identity, we’re not only honoring our heritage but also setting a clear course for the future—one rooted in collaboration, innovation, and a commitment to making a positive impact worldwide.”
ABOUT GEIGER
Geiger is the largest privately held and family-owned promotional products distributor in the world. A fifth-generation business headquartered in Lewiston, Maine, Geiger operates from offices throughout the U.S. and Europe and is affiliated with more than 450 independent sales representatives. Geiger is a socially and environmentally conscientious company, providing proactive, comprehensive marketing solutions to their clients.
MEDIA CONTACT
Stephanie Whitman | Geiger
Vice President of Marketing
70 Mt. Hope Ave • Lewiston • Maine • 04240
207.755.2372 E: swhitman@geiger.com
geiger.com